It should be noted that the value of Kenyas entertainment and media industry hit Sh191 billion in 2014. This is a 13.3 per cent increase from 2013. Indications show that the industry will be worth Sh350 billion by 2019.
This is according to a report by Price water cooper Ltd. They also stated that Entertainment and Media Outlook: 2015 2019 (South Africa, Nigeria, Kenya), projections for Kenyas entertainment are positive, with the sector expected to be a new frontier for job creation.
Growth is expected to be driven by increased access to ICT services, with the Internet set to be the largest driver of growth, followed by television and radio.
TV advertising is projected to overtake radio ads, with Internet advertising seeing the fastest growth at a compound annual growth rate of 16.8 per cent.
Traditional media, such as TV, radio and newspapers, will continue to be the first choice for most Kenyan advertisers in the foreseeable future.